STL CITY SC & Boeing Flying High With New Premium
St. Louis CITY SC has announced a new partnership with Boeing that brings a reimagined premium club space to Energizer Park. The aptly-named Flight Deck space features an updated lobby, in-seat delivery from rotating local food partners, and other premium amenities. In addition to hospitality upgrades, the club and Boeing will feature a Military Salute matchday tribute at every home game to honor local veterans and retired government officials. » MORE
New Field Tables In LA For MLS Season
The LA Galaxy have introduced City National Field Tables for the 2026 MLS season at Dignity Health Sports Park, featuring 10 pitch-side half-moon tables for four guests each with elevated stadium fare, full bar and dedicated attendant service. The experience includes access to the Spectrum Tunnel Club and American Express Stadium Club, with pricing starting at $23k/season. » MORE
PixMob Lights Up World’s Biggest Events
ALSD partner PixMob just had a week for the ages! The tech company delivered a global showcase of large-scale fan engagement with synchronized light activations at both the Super Bowl and the Winter Olympic Games, two of the most epic sporting events on the planet. From immersive LED wristband moments to broadcast-ready light choreography, PixMob delivers crowd illumination that transforms live audiences into part of the show. » SUPER BOWL + OLYMPICS
BC Quickly Selling Out New Premium Seating Spaces
Boston College’s extensive premium seating renovation plans are moving along for the 2026 season. The upgrade will introduce more than 1,700 new premium and regular seatbacks, including chairback seating, loge boxes, and rail seating. The project also includes the creation of two club spaces for year-round use. » MORE
Women’s Sports Influencing Premium Venue Designs
Gensler, another long-time ALSD partner, reports that the rise of women’s professional sports is driving facility design that prioritizes premium experiences, from enhanced hospitality spaces and corporate partnership activation zones to unique seating and amenities for diverse, higher-value audiences. » MORE
