ManCity Reveals New Premium in Stadium Expansion
We’re excited for our upcoming global conference in the U.K. next month, especially since Manchester might just be the hottest sports and entertainment city on the planet. Manchester City F.C. this week unveiled two new premium concepts to open within the expanded North Stand at Etihad Stadium, as part of the new district development. A modern sports bar inspired by some of the Club’s iconic goalkeepers, Cross Bar will offer an informal matchday experience in a vibrant space. Meanwhile, City Hall will create a high-energy social space with screens, live DJ, etc., and serve as a flexible hub for non-matchday events. » MORE
Bay FC Rolls Out New Ticket Packages
The NWSL’s Bay FC this week announced a slew of new ticket bundles at PayPal Park, adding more hospitality value to drive multi-match commitments. The new Poppy Pass, for example, pairs a game ticket with a round-trip party bus experience and other goodies. » MORE
T’Wolves & Levy Debut Playable Cup
The Minnesota Timberwolves, in partnership with Levy, have introduced a limited-edition playable Pop-A-Shot souvenir cup, turning a traditional concession item into an interactive fan keepsake. Such a fun example of how teams and F&B providers are continuing to rethink merchandise and concessions as experiential extensions of the game day brand. » MORE
