Australian Open Raises The Bar On Premium Hospitality
The 2026 Australian Open wraps up this weekend after a stellar VIP hospitality run the past couple of weeks. The expanded premium lineup included the AO Reserve, a suite of elevated experiences and the Champions Rooftop by Peter Gilmore, riverside social spaces, premium suites with grazing-style menus by top chefs, and court-side access, among other amenities. » MORE + FUN FOOD ITEMS!
On Location Prepares For Back-to-Back Global Events
Last chance to gain VIP access to two of the biggest premium hospitality events of the year, arriving next weekend. Super Bowl LX official packages from On Location include premium seating and access to elevated hospitality and exclusive experiences, with ticket-plus-hotel packages starting around $8,000/pp and luxury suites going for up to $1.5M+. Meanwhile, Olympic Winter Games hospitality packages are offering tiered experiences with priority access and elevated in-venue lounges and service. » SUPER BOWL + OLYMPICS
Levy Adds A Few More Wins
Kudos to our friends at Levy Restaurants on their recent wins. This week, the University of Michigan selected them as its new F&B and hospitality partner for all campus athletics facilities in a 10-year deal. Levy was also chosen by Denver Summit FC to handle the club’s F&B and retail experience at its temporary Centennial Stadium and future Santa Fe Yards home.
Marshall Athletics Launches Hospitality Revenue Unit
Marshall University has created a new department called ‘Herd Hospitality & Entertainment‘ to unify revenue generation, fan engagement, premium seating and hospitality, integrated marketing, and data analytics under one strategy for its athletics programs. » MORE
