Elevate Club Debuts Ahead Of Bay Area Super Bowl
The San Francisco 49ers and Elevate have launched the Elevate Club at Levi’s® Stadium, a new premium gameday destination inspired by California’s Gold Rush and team heritage. The space offers curated seating, a long central bar with signature drinks and elevated F&B stations, plus The Victory Vault, a hidden speakeasy. » MORE
Vegas + Death Valley Luxe Partnership
Xanterra Travel Collection® and T-Mobile Arena have launched a new multi-year partnership that positions The Oasis at Death Valley as an Official Venue Sponsor and brings its premium loge box branding to the arena’s City National Bank Premium Level, integrating custom messaging into one of the venue’s most visible hospitality spaces. » MORE
MLS Lands A Boston Area Stadium Location
After a nearly 20-year process, the New England Revolution and the cities of Everett and Boston have agreed to move forward with plans for a 24,000+-seat soccer-specific stadium and waterfront park at a former power plant site along the Mystic River. » MORE
Largest Checkout-Free Stadium
The Tennessee Titans are going all-in with AWS’ Just Walk Out Technology at their new Nissan Stadium. It will be Amazon’s largest single-venue deployment (40 stores), and second sports venue to go completely checkout-free (Intuit Dome). » MORE
Bowl Game Season F&B Gets Creative
Shout-out to Levy and their partners for leaning into brand-driven F&B for the recent college showcases at Orlando’s Camping World Stadium. The Pop-Tarts Bowl featured numerous deep-fried toaster pastry-themed treats, and even Pop-Tarts nachos. Meanwhile, the Cheez-It Bowl dusted addictive orange on just about everything, including a Cheez-It Crusted Turkey Leg! » MORE
