Rose Bowl Adding Field-Level Premium for UCLA Games
The Rose Bowl is preparing to open a new South End Zone Field Club for the 2026 UCLA football season, marking the first time the Pasadena venue will offer field-level premium seating. The space will feature a speakeasy-style reception area and a 360-degree bar patterned in the shape of the Rose Bowl. » MORE
Hurricanes Sell Out Viral “Beer Skates”
The Carolina Hurricanes sold out of their new “Beer Skates” novelty cups in just one game after the oversized beer holders became a social media sensation… another example of teams turning concession items into must-have collectibles and in-venue buzz generators. » MORE
Bridgestone Arena Begins Venue Transformation Process
The Nashville Predators have begun the first phase of their ‘Broadway 2030’ transformation, launching a multi-year renovation of Bridgestone Arena. » MORE
