F1 Showcases Another Premium Masterclass in Las Vegas
This weekend, the 2025 Formula 1 Heineken Las Vegas Grand Prix is once again merging live sport, luxury, and immersive design into a seamless next-level hospitality experience. This year’s event also features a new Trackside Tavern at Paddock Club™ Rooftop with panoramic views of pit lane and the start/finish straight. Check out all the social lounges and high-end spaces. » MORE
Canada’s TD Coliseum Reopens Tonight
Congrats to the team at OVG on the re-launch of the TD Coliseum in Hamilton (Ontario) this evening with a performance from the legendary Paul McCartney. The reimagined venue now features an all-new slate of premium products, including floor-level suites, multiple club spaces, upgraded concourses and enhanced F&B zones. » MORE
Royal Arena Launches ‘The Vinyl Room’
Royal Arena in Copenhagen has unveiled The Vinyl Room, a refined new concert club, presented by Bang & Olufsen. The high-design lounge takes inspiration from Japanese “kissa” sound cafés, blending analog vinyl culture, acoustically tuned interiors, signature cocktails and elevated club service… + a really slick website to promote it all! » MORE
Two New College Stadium Premium Transformations
Modern collegiate venues continue to become vital hospitality platforms for multi-use activation, premium experiences, and year-round relevance. Two new examples this week: the University of Kansas announced a stadium overhaul to anchor the campus’s new Gateway District with upgraded premium, new suites, and a connected conference and mixed-use zone around the stadium. » MORE
Meanwhile, UC-Davis unveiled its $265M “Aggie Ascent” plan to load up on new premium seating and enhanced hospitality concourses as the program transitions into the Mountain West » MORE
