Kansas City Sets A Premium Stage For FIFA 2026
KC2026 and Populous have released renderings for the upcoming FIFA Fan Festival™ in Kansas City, envisioned as a 25,000-capacity, multi-day immersive hub. Highlights include a bold 65-foot-tall heart-shaped gateway, two main stages, 4,500 sq ft of video boards, and hush-entry zones tailored for “soccer-curious” fans. » MORE
Buffalo Bills Advance Year-Round Hospitality At Highmark Stadium
Inside the upcoming Highmark Stadium, the Buffalo Bills are launching the M&T Bank Lounge, a 365-day, ultra-premium event space that serves both as a shared gathering zone for suite and Founders Club members on game days and as a private rental venue to drive non-game-day revenue for the new stadium campus. » MORE
House Of Peroni To Debut At TD Coliseum With Asahi
Inside what will be one of North America’s most advanced arenas, TD Coliseum and Asahi Canada have struck a founding-partner deal that leans hard into premium beverage hospitality. The collaboration introduces the 150-seat members-only “House of Peroni” lounge alongside a curated lineup of beers. » MORE
Levy + NFL Players Shaping New Menus
Levy has enlisted NFL players to help shape what fans eat on game day, teaming up to create signature dishes and social buzz across stadiums in Atlanta, Detroit, and Carolina. Another creative way to give venue F&B a fresh layer of personality and fan connection. » MORE
RodeoHouston Saddles Up For Premium Dining
RodeoHouston is turning up the heat on premium dining with the debut of the 1932 Cattleman’s Club, a full-service restaurant inside NRG Park launching for the 2026 Houston Livestock Show and Rodeo. Created with Fertitta Entertainment, the concept blends Western flair with fine dining and is another example of a major event bringing elevated F&B to the forefront for a more luxe-level vibe. » MORE
