NFL Season Kicks Off with All-New Premium Spaces
Football is back, and so are some fresh new premium experiences across several NFL venues, including in BALT, HOU, CHI, SEA, AZ, and more! Yesterday, the Commanders unveiled their all-new Audi Tunnel Club, a slick premium + partnership revenue generator. These are more examples of venues meeting the premium demand for immersive, branded experiences that also anchor long-term partnerships. » COMMANDERS + SBJ ARTICLE
Winning F&B Menu Ideas
Have you seen anything ‘cooler’ lately than these NFL Cocktail Cups?! ALSD partner Aramark Sports + Entertainment is rolling out several new exclusive menus, souvenirs, and retail items across eight iconic stadiums for the upcoming NFL season. In Denver, site of next June’s PX Conference, one of the craziest offerings at Empower Field has got to be the Jackalope Mac Stack, made with smoked antelope, rabbit, and pork sausage, Flamin’ Hot Cheetos® dust, green chili mac, blue corn tortilla and green onion! Check out all the fun F&B concepts. » MORE
Inside Fulham’s New Sky Deck
Speaking of football fútbol, Fulham FC is receiving tons of attention lately for its new Sky Deck at Craven Cottage. Their Riverside Stand’s three levels of ultra-luxe hospitality, including Michelin-inspired menus, sommelier-led wine programs, and panoramic views of the Thames, are setting a new global benchmark for blending sport and lifestyle. » MORE
Solo Game Days Continue To Increase
ALSD partner SeatGeek published some interesting data this week showing that single-ticket purchases for pro games are on the rise, especially among “experience-first” younger demos. As solo attendance grows, premium strategies are shifting toward personal, customizable experiences not necessarily tied to group behaviors. » MORE
