Account Director
Devin Beahm is a seasoned marketing executive with over a decade of experience in sports, entertainment, and brand partnerships. Currently she serves as Account Director of Corporate Consulting at Genesco Sports Enterprises, where she leads strategic initiatives for Campbell’s, managing their NFL partnership across league, team, and player partnerships. Devin develops and executes integrated marketing campaigns that bring the brand to life through custom content, community engagement, and on-the-ground activations, all designed to resonate with fans and deliver measurable impact.
Her career includes leadership roles at 160over90, where she managed high-profile activations for Capital One, and at the Pittsburgh Penguins, where she oversaw partnership marketing efforts. Devin has also contributed to the academic field as an adjunct professor, sharing her industry insights with the next generation of marketers.
A proud graduate of Carnegie Mellon University and the University of Central Florida’s DeVos Sport Business Management program, Devin currently resides in Philadelphia, Pennsylvania.