I help sports teams and brands unlock more value from sponsorships and partnerships.
With more than 25 years in the sports business industry, I bring deep experience in sponsorship sales, revenue strategy, and partnership development across professional and collegiate sports.
Today, I serve as Head of Strategic Partnerships at SponsorCX, where I work with sports teams, leagues, agencies, and brands to modernize how partnerships are managed, activated, and measured. My focus is building strategic relationships across the sports ecosystem while helping organizations unlock more value from their sponsorship operations.
Previously at Sportsdigita, I partnered with more than 630 teams worldwide, helping revenue leaders transform how they sell using DIGIDECK across sponsorship, ticketing, hospitality, free agency, draft, recruiting, and more so teams can close faster and sell more effectively.
Career Highlights
Sponsorship Sales
Generated more than $100M in sponsorship revenue across the NBA, NFL, MLB, NCAA, and NBA G League, including roles with the Houston Rockets, New Orleans Saints, Tampa Bay Rays, and IMG.
Agency & Advertising Leadership
I began my career at Creative Artists Agency (formerly SMG) and later led the sports division at Media Brokers International, one of the nation’s top advertising firms. As CEO of Ontrac Sports & Entertainment, I focused on revenue innovation through sports technology including mobile apps, AR/VR, and beacon-based fan engagement.
Leadership & Service
I am passionate about developing the next generation of revenue leaders in sports. I currently serve with The Clubhouse (sports industry community), the University of Kansas Sport Management Program board, the Endicott College Sport Management Advisory Board, and the Association of Luxury Suite Directors PX Global Council.
I also volunteer as a high school basketball and softball coach and regularly contribute to sports business podcasts and industry conversations.
Background
I hold a Bachelor of Business Administration from the University of Kansas and a Master’s degree in Sport Management from Northern Illinois University.
I come from a proud baseball family. My uncle pitched 15 seasons in Major League Baseball and won five World Series championships, and my father pitched in the St. Louis Cardinals organization.
I live in Brookhaven, Georgia with my wife and our two daughters. Being a Girl Dad is still my favorite title.
