Vice President, Global Sales – UK at Legends Global
Vicky is a commercial leader with over 15 years of experience specializing in transformational growth through premiumization of world-class stadiums and major event venues. She joined Legends in September 2025 as Vice President of Global Sales, to drive continued growth – while delivering specialist expertise into its existing partner portfolio. Previously, Vicky led the transformation of premium experiences for Everton’s billion-pound Hill Dickinson Stadium – taking the club’s new waterfront home from blueprint to opening season in 2025. Vicky also played a pivotal role in the commercialization of Liverpool Football Club’s main stand development in 2016, during her 7 years working for the club. She has also served as a sales leader at the M&S Bank Arena in Liverpool where she delivered commercial growth through its early years. Vicky is passionate about raising the bar for premium experiences in stadia, and she’s a regular voice for insight and collaboration on the sports industry stage.
