Executive Summary
The Minnesota Wild partnered with Demand Inc. to expand B2B sales reach through Demand Inc.’s Whitespace B2B Product for Premium + Ticketing — one of the most innovative outbound platforms in sports. The product identifies and engages net-new corporate buyers — not recycled lists or retargeted fans, but companies and decision-makers that have never been in contact with the organization. It operates as both a data provider and execution partner, managing all research, copywriting, outreach, and meeting booking — delivering qualified pipeline directly to the sales calendar with no internal prospecting lift required. The result has been several hundred percent ROI across suite leases, premium memberships, group sales, and season ticket conversations.
Submitting Organization: Minnesota Wild
Detailed Nomination
What differentiates Demand Inc.’s Whitespace B2B Product for Premium + Ticketing is the combination of data depth and managed execution that doesn’t exist elsewhere in the market. Its universe covers 550 million professional profiles and 30 million+ companies — fully suppressed against existing accounts — paired with proprietary intent scoring that layers DSP web traffic, spend signals, and hiring activity to surface the highest-probability buyers first.
The result is a pipeline of corporate decision-makers — Heads of HR, VPs of Sales, CEOs — actively investing in their teams and markets, but never previously engaged by a sports sales team. One intent signal identified a company expanding its local employee footprint, leading directly to a seven-figure suite lease conversation unreachable through traditional prospecting.
Demand Inc.’s Whitespace B2B Product for Premium + Ticketing manages the entire outbound motion end-to-end: copywriting, multi-step cadences, A/B testing, and calendar booking. Both premium and ticketing teams receive qualified meetings with pre-vetted, intent-scored buyers — and close.
Results:
Several hundred percent ROI across B2B revenue categories
100% net-new contacts — zero overlap with existing CRM, fan database, or sponsor accounts
Qualified meetings delivered with no internal prospecting lift required
