Executive Summary
The premium spaces at Comerica Park warrant recognition in the New Premium Concept category following the successful launch of four distinct all-inclusive products: the Priority Club, Loge Boxes, The Press Club, and the MCCH Tiger Club. These innovations have fundamentally elevated the fan experience by providing members with greater optionality and a revitalized ballpark atmosphere. Beyond driving significant revenue growth, these strategic investments underscore a steadfast commitment to the Detroit Tigers fan base and the future of the franchise.
Submitting Organization: Ilitch Sports + Entertainment: Detroit Tigers
Detailed Nomination
The Press Club
The Detroit Tigers unveiled The Press Club, an exclusive premium hospitality destination that will elevate the gameday experience at Comerica Park. Designed for just two dozen guests per game, The Press Club delivers an intimate, all-inclusive offering defined by personalized service, elevated cuisine, and an unparalleled level of comfort and access.
Located adjacent to the ballpark’s working media press box, The Press Club provides a unique vantage point where many of the Tigers’ most memorable moments have been covered by local and national journalists and broadcasters, creating an experience that is both exclusive and unlike any other.
This private, climate-controlled space features sliding windows, giving guests the option to take in fresh air and ballpark atmosphere on perfect days, or enjoy a comfortable indoor setting with live radio broadcast audio during hotter summer games and cooler fall evenings. Premium VIP parking near a dedicated entrance is included, offering guests a refined way to experience Tigers baseball from one of the most distinctive perspectives in Detroit sports.
The Press Club access opens two hours prior to first pitch, and upon arrival, members are welcomed by hospitality staff with a signature cocktail or mocktail and escorted to their seats, where appetizers and a printed menu are provided. Dining service will be designed to reflect a fine-dining, high-end menu concept complete with rotating entrée selections and dessert, along with ongoing beverage service including wine, beer, cocktails and non-alcoholic options.
In addition to the personalized service of The Press Club itself, members enjoy all-access privileges to other premium club spaces on the same level. Fans may visit the Champions Club to enjoy additional cuisine or stop by the all-new MotorCity Casino Hotel Tiger Club for classic ballpark fare with convenient access to The D Shop at the Comerica Landing for gameday merchandise.
Across Comerica Park, the Tigers offer a variety of premium membership spaces designed to suit a wide range of experiences and budgets, providing fans with flexible options to enjoy the ballpark in ways that best fit their needs.
