There is no shortage of unique premium products and partnership activations that fit the dramatically evolved bill of our clients. What remains is how best to sell them and to whom in order to achieve revenue maximization. An Interview with Derek Rey, Founder & CEO, Demand Inc.

Several venues presented new products over the last two years. How these venues promoted the new spaces and adapted sales cycles and structures is worth discussing.

Join Coors Light and the Florida Panthers as they illustrate one of the flyest partnership activations of all time. Rewind the tape to the 1990's for this retro cowboys and cats night, complete with throwback tunes, retro video games, and chill lounge.

From the anticipation to the lasting memories and everything in between, what heightens venue experiences? From premium to partnership activations, there is a need for compelling storytelling to match impeccable visuals and immersive cultural and community adventures.

When it comes to premium and partner activations, it’s often more about the fit than the finances. In this session, several case histories will illustrate how brands come to life when properly placed.

Asking deeper questions and listening more help achieve a more customized experience your clients are looking for. Moreover, knowing where to look for insights on the businesses you’re prospecting leads to more comprehensive conversations up front.

The convergence of ticketing, hospitality, F&B and sponsorship activations for major events requires a massively comprehensive strategy, made even more complex as we strive for a seamlessly functioning operation. Learn how one event expert gets it done.

Legendary events come to life only with the strategic planning and brilliant execution of the people running them. How do preeminent premium and partnership personnel work their magic on major events down to the smallest details?

Ticket utilization is a key factor when buyers consider buying and renewing hospitality and partnership assets. A key leader on this topic shares how to achieve positive ROI, and how to overcome challenges presented in the renewal process.

Join in an incredibly fast-paced session with action-packed tips and tools you can start using immediately! We'll dive headfirst into the exploding power of artificial intelligence (AI) and its practical implications for premium experience execs. Whether you're a seasoned pro or an up-and-coming talent, spend 20 minutes learning a framework to equip you with the knowledge and insights you need to stay on the cutting edge of what’s coming next.